Write Better. Help Better. Earn Better.

Dear reader,

Imagine waking up to emails from strangers thanking you for changing their lives—because of something you wrote. Imagine a steady stream of clients who trust you before they even speak to you. That’s what powerful content can do.

My name is Dick David—you can learn more about me by clicking on my name.

Dick David

Back in 2018, I started a simple blog. Nothing fancy—just a space where I shared thoughts online.

Over time, years of consistent effort and real-life experience turned that humble blog into something special. It began attracting thousands of readers from Google every single month.

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But what mattered most wasn’t the traffic. It was the messages I got—readers saying my writing helped them, inspired them, even changed the way they saw things. That meant so much to me.

As the blog grew, it stopped being just a one-man show, and became a community. Soon I had a team.

Now, because we care deeply about personal development, my team and I have taken everything we’ve learned—about writing content that not only gets seen but actually leaves an impact—and we put it all into one program.

It was stressful and literally took years, with even more updates to come in the future.

Nevertheless, here’s what makes this worth your attention: it’s not just about writing better. It’s about what better writing can do for your practice.

Imagine This:

You wake up to find people sharing your articles. Messages flood your inbox from readers thanking you for changing their lives. Your calendar stays booked because the right people keep finding, resonating with, and trusting your expertise.

That’s not a fantasy—it’s what well-written content does.

Those ideas in your head? They could become:

  • Blog posts ranking on Google’s first page, attracting thousands of monthly visitors
  • Newsletters your readers eagerly anticipate daily or weekly, or
  • Content that turns strangers into “clients who already TRUST you”

Our program is not cheap. 

It starts at a hundred thousand naira. 

However…

Just one new client covers this entire program—five times over.

Let’s be transparent about what this means for you:

If you are a therapist charging between ₦15,000 – ₦100,000 per session, and clients typically book 8 sessions with you, each new client is worth approximately ₦460,000 per month to your practice.

What if your improved writing brought in just ONE new client per month?

That’s ₦5,520,000 in additional annual (12 months) revenue.

Not to mention the 12-16 hours you’ll save monthly (100+ hours a year) using our templates and systems—time that you can spend helping more clients or enjoying life.

Here is an unpalatable truth:

Most experts struggle to get clients because:

💔 They are too generic and vague
They share general information that doesn’t actually help anyone. Even AI can do this—often better.

💔 They get lost in their own heads
They have brilliant ideas but struggle to translate expertise into engaging content. So no one connects or trusts them.

💔 They are too salesy
Their marketing is simply all about manipulative pitches designed to make prospects feel bad—pressuring them regardless of fit.

If your content doesn’t connect, you’re not just missing views—you’re missing lives you could’ve changed. And clients who would have paid you well to do it..

The most helpful expert wins writing program

Your writing should feel more like nectar attracting butterflies than a trap catching rats.

You don’t achieve this by publishing random content, flaunting testimonials, or boasting about experience.

Those things aren’t enough. They aren’t the nectar.

The real magic is building connections through well-written, genuinely helpful content that’s easy to find, read, and understand.

You show people you can help them—by actually helping them.

And that is exactly what we teach you how to do in our program.

What’s Inside The Program?

📚 EBOOKS

  • #1: Become A Good Writer (219 Pages)
    • The Truth About Writing Well
    • Introducing “A-I-D-A”
    • How to Write a Draft
    • Structuring Your Piece
    • Researching Like a Pro
    • The Writing Process
    • Overcoming Writer’s Block
    • Writing Irresistible Captions
    • Crafting Powerful Stories
    • Top Tools for Writing
    • And more…
  • #2: Professional Writer (118 Pages)
    • What It Means to Be a Professional Writer
    • How to Pick a Niche
    • The Essential Parts of a Professional Piece
    • The Laziest Way to Write Awesome Content Quickly
    • A-Z of Writing an Article (With a Sample)
    • Self-Editing Checklist
    • And more…
  • #3: Writing Daemon: 33 Tips For Becoming a Better and Consistent Writer (236 Pages)
    • #1 Take baby steps, not giant leaps
    • #2 Be happy contributing your part
    • #3 Take a step back and work on your tools and vehicles
    • #4 It’s all about the reader, and the content
    • #5 Who? What? Why? When, Where? & How? Answer us
    • #6 Defend an opinion
    • [+27 Additional valuable tips]
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🎓 COURSES

  • #1: SEO Content Writing Course
    • Choosing a Niche
    • Finding & Unleashing Your Writing Voice
    • Conducting In-Depth Audience Research
    • Understanding Search Intent
    • Writing for the Web
    • Setting Writing Goals & Objectives
    • Idea Generation & Validation
    • Editing Like a Pro
  • #2: Extras
    • Philosophy of Blogging
    • The ABC of Blogging
    • Live Research Process: Idea Generation & Keyword Research
    • Live Content Editing Sessions
Dick David giving a talk on the compounding effect at Recalibrate 2

By The End, You’ll Be Able To:

  • Find your perfect niche
  • Develop your unique voice that resonates with clients
  • Deeply understand and research your target audience
  • Generate endless content ideas (no more writer’s block!)
  • Conduct keyword research that brings clients to you
  • Structure content for maximum impact and readability
  • Write compelling headlines and introductions
  • Tell engaging stories that emotionally connect
  • Self-edit to produce polished, error-free content
  • Optimise for search engines to bring in steady traffic
  • Position yourself for success online
  • Attract higher-paying clients
  • Create multiple income streams from your writing
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Here Are Your Options

How you can pay:

There are different ways you can choose to pay.

  • Pay in full (get 10% discount)
  • 3 monthly instalments (standard rate)
  • 6 monthly instalments (available only in Premium Partnership option)
1 expert 10000 lives writing program

Our Triple Guarantee

  • Implementation Guarantee: If you implement our system consistently for 6 months and don’t acquire at least one new client, we’ll provide additional support at no extra cost.
  • Support Guarantee: We commit to a 24-hour response time for all your questions and concerns throughout your journey; though we usually respond immediately. 
  • Quality Assurance: If any material fails to deliver on its promise, we’ll create additional customised resources specifically addressing your needs.

We’re fully committed to your success. While we stand behind our program quality, we understand that sometimes things don’t work out as expected. If for any reason you decide this program isn’t right for you within 14 days of purchase, we offer a 100% refund.

So, please, before making your decision to sign up, we encourage you to reach out with any questions you might have. We want to ensure this program is the right fit for your specific needs and goals.

Important Considerations:

  • This is not just a mentorship, but a comprehensive program with ebooks and courses.
  • You must be willing to read, watch, and practice consistently to see results.
  • We don’t promise quick money—this is about equipping you with the skill and knowledge that will last a lifetime and make a lasting impact.
  • Results vary based on implementation, niche, and market conditions.
  • We recommend a minimum time commitment of 30 minutes daily for optimal results. If you do not have time, please do not sign up.

This Is What Impactful Writing Does:

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The Risk We’re Taking Together

Here’s what we’re risking: our reputation, our time, and our expertise. We’re betting that if we give you our very best resources—the same ones that have helped us attract thousands of readers and clients—you’ll succeed.

Here’s what you’re risking: your investment and your time. But remember: just ONE new client covers your entire investment, many times over.

Which seems like the bigger risk: investing in skills that can transform your practice for years to come, or continuing to remain invisible to the people who need your help?

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Are You Ready?

If you believe writing better content is a worthwhile investment in your practice and your future, click the button below to get started.

Choose Your Program: 

[FOUNDATION: ₦100,000] 

[GROWTH: ₦175,000] 

[PREMIUM: ₦300,000]

Remember, just one new client covers this entire program—at least five times over.

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Still Have Questions?

Reach out: 

📧 Email: contact@pawns.com.ng 

📱 WhatsApp: +234 813 416 2353 (Fastest Response)

Discover the secrets, avoid the mistakes, and accelerate your success as a professional.