Imagine waking up to find people sharing your articles. Messages flooding your inbox from readers thanking you for changing their lives. And your calendar booked full because the right people keep finding, resonating with, and trusting your expertise.
That’s what well-written content can do.
Those ideas in your head? They could become blog posts that rank on Google’s first page, attracting thousands of monthly visitors. Newsletters that your readers eagerly anticipate, giving you a loyal fanbase and personal platform. And books that establish you as the trusted voice in your field, bringing in more clients and opportunities.
Whether you’re a therapist, coach, counsellor, or therapy platform dreaming of touching more lives while growing your practice, writing more content is your path to achieving those dreams.
But here’s the real question…
Are you going to do it the right way?
Most people in this industry fall into one of three categories:
- Generic and vague. They share general information about their work, their audience, and their expertise—but does it actually help anyone? Not really. Even AI can do the same thing, often better.
- Lost in their own heads. They have brilliant ideas but struggle to translate that expertise into engaging, relatable online/written content. As a result, no one connects with them, trusts them, or even engages with their content.
- Too salesy. Their websites are packed with (often manipulative) sales pitches designed to make prospects feel bad about themselves—pressuring them into action, whether they’re the right fit or not.
If you’re here, you probably sense there’s a better way to do things.
And you’re right.
Your writing should feel more like nectar attracting butterflies than a trap catching rats.
And you don’t achieve this by:
- Publishing random content
- Flaunting hundreds of testimonials, or
- Boasting about your years of experience
Those things are nice—but they aren’t enough.
They aren’t the nectar.
Building a real connection is what does the magic. You need to build a relationship deeper than what many of your readers even share with their closest friends and family.
How do you do that?
With well-written, genuinely helpful content that’s easy to find, read, and understand.
You show people you can help them—by actually helping them.
At Pawns, we are also on a mission to improve the world.
And, we achieve this by doing one thing exceptionally well: writing content that helps people overcome their struggles.
We’ve been doing it for over seven years.
- We write about things people struggle with and actually care about.
- We use the language they use.
- We don’t drown them in complex jargon (even if it’s technically correct).
- We use relatable stories and examples.
- We capture diverse perspectives and listen for feedback.
It sounds obvious, but you’d be surprised how easy it is to be blinded by your own expertise or experience.
We help you get out of your own way in ways you might not have thought of.
As a result, readers leave comments, become fans, and, in many cases, turn into paying clients.
Imagine how many people would trust you to guide them through their darkest moments—if only they could see a glimpse of the light you have.
That’s exactly what we help you achieve.
If we weren’t writers, we’d probably be therapists, coaches, or counsellors.
We’ve devoured countless books, blogs, podcasts, and videos on psychology, philosophy, and related fields. And are always learning…
That’s what makes us the perfect team for you.
We can:
💬 Spot communication gaps—so you don’t lose your audience with complex vocabulary.
🐇 Dive deep into the rabbit hole—explaining concepts you may not have time for.
🧪 Distill complex ideas—turning intimidating jargon into clear, everyday language.
🤖 Optimize your content for SEO—so people actually find and read it.
In simple terms: Our content is clear, compelling, and rooted in what your audience actually thinks and searches for.
That’s why it works.
It doesn’t just attract readers—it turns them into raving fans (and dare we say, family?).
We’re not new to this.
Over the years, in our quest to improve the world, we’ve:
✅ Published hundreds of SEO articles—many ranking on Google’s first page (sometimes even as the featured snippet), bringing in tens of thousands of visitors per month.
✅ Ghostwritten multiple books and hundreds of blog posts across various niches.
✅ Proofread and edited books and countless blog posts.
And just like you never miss a session, we never miss a deadline.
We help you make your online presence reflect the same warmth and reliability that clients feel when they talk to you.
Here is what our past works look like:
Want to read some of our work? Check out our blog: www.pawns.com.ng/blog
Ready to start reaching more people with impactful content?
Contact Pawns today!
📧 Email: David@pawns.com.ng
📱 WhatsApp: +234 813 416 2353
📞 Call: +234 813 416 2353
Still Undecided?
Most of our clients fall into one of these categories:
- They have a skill gap. They’re great at what they do, but writing? Not so much—especially writing content that ranks on Google and connects with readers. It’s overwhelming.
- They don’t have the time (or energy). Juggling content creation on top of everything else? Impossible—without burning out. And to truly help others, you need to take care of yourself first.
- They’re in a growth phase. They’ve seen the power of content—how much traffic, credibility, and trust it brings. Now, they want to scale. They’re ready to fully outsource and automate things.
If any of that sounds familiar, why not say Hi to us?
Maybe you’re looking for a team that truly gets your vision—one that can take the reins, deliver results, and let you focus on what matters without constant oversight.
If so, we might be the perfect fit.
Contact Pawns today!
📧 Email: David@pawns.com.ng
📱 WhatsApp: +234 813 416 2353
📞 Call: +234 813 416 2353
Here is the roadmap for the content creation
- Initial Discussion to Understand Your Needs: We’ll start by understanding your goals and content needs. This is where we discuss what you want to achieve, who your audience is, and any specific topics or services you want to highlight.
- Ongoing Sessions for Your Input: After the initial discussion, we’ll have follow-up sessions. These can be deep dives into your take on various topics, ensuring we capture your perspective and voice. Alternatively, if you prefer, we can present content ideas to you (along with our perspective) for feedback and approval.
- Keyword Research: To make sure your content gets noticed, we’ll conduct keyword research. This is to align your content with what people are searching for online – to find and use the exact language/words they are using to seek solutions to their challenges.
- Content Research: Next, we’ll dive into researching the topics you want covered, pulling from credible sources to ensure the content is informative and well-rounded.
- Writing: Once we have all the details, we’ll start writing your content, keeping your tone and audience in mind to ensure everything feels authentic to your brand.
- Editing and Linking: After writing, we’ll move on to editing. We’ll polish the content and add relevant internal and external links to improve its usefulness and SEO value.
- Proofreading and Your Feedback: At this stage, you’ll have the chance to review the content. We’ll work together to fine-tune the tone and make sure your voice shines through.
- Implementing Suggestions: After reviewing your feedback, we’ll implement any final changes. We also take note of your suggestions and comments so that things get smoother the longer we work together.
- Designing Visuals (Optional): If you want, we can also design custom images for your blog posts to enhance the visual appeal, stay consistent in branding, and boost SEO.
- Publishing the Content (Optional): Finally, if you’d like us to handle it, we’ll publish the content directly on your blog, ensuring everything is formatted perfectly and ready to go live.
Does this sound like what you want?
📧 Email: David@pawns.com.ng
📱 WhatsApp: +234 813 416 2353
📞 Call: +234 813 416 2353
Here are answers to some Frequently Asked Questions
How is pricing determined?
Our pricing depends on a couple of factors including niche, word count, and whether the writer will be credited. Also, if we are going to include images and publish them for you, the price will differ.
We cover a wide range of content types, including blogs, lead magnets, website copy, and more.
That is to say, the pricing depends on your unique needs.
Contact us to learn more.
What if I am not satisfied with your service?
We’d rather give you back 100% of your money than disappoint.
This is more than about money. We are on a mission to improve the world – starting with ourselves.
Writing for you is also a way to learn more about ourselves.
We trust we will have a great relationship moving forward.
Do you have more questions? Contact Us
📧 Email: David@pawns.com.ng
📱 WhatsApp: +234 813 416 2353
📞 Call: +234 813 416 2353